Client: TCG, for Dr. Elizabeth Lindsey of National Geographic
Date: March 2013
Tools & Mediums: Photoshop, HTML/CSS, Facebook, Twitter, Tumblr
Type: Web Design, User Interface, Social Media Campaign, Graphic Design
Under the direction of creative director Sonja Nuttall, I redesigned the complete web presence of Dr. Elizabeth Lindsey — cultural anthropologist, TED Talk speaker, and the first female Fellow in the history of the National Geographic Society. Not only did I design the assets for her social media identity (Facebook, Twitter, and Tumblr), but I created the UI/UX design and flow of a new, animated sliding header on her website.
Dr. Lindsey wanted to launch a Tumblr blog that showcased photos of her travels and inspirational quotes from the people she met. Using CSS, HTML, and Tumblr-specific callouts, I applied the design of her main site into a responsive Tumblr layout.