#MyCatDoesThat is an organic social media campaign that compares domestic cat behaviors with wild cats, such as lions and jaguars. In collaboration with social media influencers like NathanTheCatLady, The Tiniest Tiger, and Cole & Marmalade, my goal was to increase engagement on Panthera’s TikTok channel that I created and draw in a more Gen Z audience. The campaign was successful; since the launch of #MyCatDoesThat, Panthera’s TikTok received:

• 3768.57% increase in likes
• 1241.14%% increase in views
• 97% increase in new viewers
• 37% viewers age 18-24
• 25% viewers age 25-34