For several social media campaigns, I created online quizzes for users to take and test their knowledge on conservation and wild cats. In one instance, the player decides the fate of a fictional cat species by choosing the best way for them to survive. In another, I created a series of true-or-false quizzes called “Cat Fact or Cat Faction” highlighting the 7 major big cats of the world. All these quizzes and games are meant to add an interactive element to Panthera’s marketing, giving our users and potential donors something fun and educational. Promoted on the website, eblasts, and social media, we would receive hundreds to thousands of unique players that would participate.