As Social Media & Campaign Lead at Panthera, I strategized, designed, shot, edited (video and copy, with Ross Rosenthal), posted, copywrote several social media posts across all major social media platforms. I monitored accounts like LinkedIn, Facebook, and Instagram, created Panthera’s TikTok account, and hosted Live Sessions with scientists. Creating a monthly strategy and highlighting major conservation events and holidays, I measured the KPIs of the social media accounts I managed. In fact, during my 3-year tenure at Panthera, I increased engagement, reach/impressions, and audience growth between 30% to 300% on a given platform. Support from my team: Ross Rosenthal, Danielle Garbouchian, and Kelly Carton.