As Social Media and Campaign lead, I was tasked to create a series of informational (yet fun) videos that appeals to the Millennial, Generation Z, and Generation Alpha demographics. These series of videos highlight the effects our decisions have on wild cats, nature, and the state of conservation. Primarily posted on TikTok and Instagram Reels, Panthera saw an increase — compared to our average social media KPI’s — in:

• 1500.00% increase in shares
• 57.14% increase in saves
• 450% increase in average watch time.

Edited by myself, script by myself and Ross Rosenthal, voiceover by me.